> ## Content Index > Fetch the complete content index at: https://www.wwconemedia.com/llms.txt > Use this file to discover other available public pages before exploring further. # Fei Zhu Lok Lok to Close All Singapore Outlets on Sept 13 as Phyllis Seah Says F&B Industry Is “Really, Really Tough” - URL: https://www.wwconemedia.com/fei-zhu-lok-lok-to-close-all-singapore-outlets-on-sept-13-as-phyllis-seah-says-f-b-industry-is-really-really-tough/ - Published: 2026-09-02T12:07:05.000Z - Updated: 2026-09-02T12:07:05.000Z - Author: WWC NEWSDESK - Tags: BUSINESS, SINGAPORE, LIFESTYLE Singapore’s lok lok scene is losing one of its better-known homegrown names. **Fei Zhu Lok Lok**, founded by local influencer and entrepreneur **Phyllis Seah** and her childhood friend Goh Jue Ying, has announced that it will close its remaining outlets on **Sept. 13, 2026**. The announcement came on Sept. 1, with the business saying it was making the decision “with a heavy heart” after years of serving Malaysian-style lok lok in Singapore. But Seah's follow-up message revealed the bigger story behind the closure: the increasingly difficult economics of running an F&B business in Singapore. > “To be honest, the F&B industry in Singapore is really, really tough,” Seah wrote, adding that operating without a large organisation or strong financial backing had become “really tiring.” ## All Remaining Outlets Will Shut Fei Zhu Lok Lok currently has **two outlets**, in **Ang Mo Kio and Toa Payoh**. Both will close after Sept. 13\. Seah said she had thought about the decision for a long time before deciding to bring the chapter to an end. However, the brand will not disappear completely. Fei Zhu Lok Lok plans to continue offering its food for **private events, company functions, house parties and pop-ups**, meaning customers could still encounter the brand outside its regular outlets. ## From A $1 Skewer Stall to Multiple Outlets Fei Zhu Lok Lok's story began in **2021**, when Seah and Goh opened a small stall at a Tai Seng coffeeshop. The concept was inspired by their love of **Johor Bahru-style lok lok**, particularly the late-night street-food experience they missed during the Covid-19 period when travel between Singapore and Malaysia was restricted. The original stall offered more than 30 types of skewers, with prices starting from **$1 a stick**. Customers could have them deep-fried or boiled and pair them with homemade sauces. The business subsequently expanded beyond its original Tai Seng location. By 2022, Fei Zhu had opened outlets in Jurong and Tampines, while Seah was discussing further expansion. At the time, she told 8days that the Jurong outlet accounted for around 70 per cent of sales and was selling roughly **1,000 sticks of lok lok a night**. The brand later moved into larger-format operations, including its first full-fledged restaurant at **Kallang Wave Mall in 2024**. ## Seah Became Known Beyond the Food Fei Zhu Lok Lok was not simply another food stall. Seah became a recognisable social-media personality, with coverage frequently highlighting her image as a young hawker and entrepreneur. Earlier media reports described how her social-media presence helped attract customers to the business after it first opened. The business also experienced the less glamorous side of entrepreneurship. In 2024, Seah revealed that Fei Zhu Lok Lok had been hit by an alleged **$12,900 F&B scam**, after a person posing as a customer persuaded the business to make payments to suppliers before the supposed customer payment arrived. That incident offered a glimpse into some of the risks faced by smaller F&B operators beyond the daily cost of ingredients and staffing. ## The Bigger Problem: Singapore's F&B Squeeze Fei Zhu's closure comes amid continued churn in Singapore's food-and-beverage sector. According to recent figures reported by *The Straits Times*, **2,101 F&B businesses closed during the first seven months of 2026**, a **25.1 per cent increase year on year**. At the same time, 2,594 new F&B businesses were registered, showing that closures do not mean Singapore's dining scene is simply disappearing—the industry continues to see both entries and exits. Business Times data similarly showed **1,515 F&B closures between January and May 2026**, compared with 1,800 new registrations during the same period. That high turnover reflects a complicated market rather than a simple collapse. Operators have cited **rental costs, manpower shortages, operating expenses, competition and changing consumer behaviour** among the pressures facing the industry. The Restaurant Association of Singapore also called in early 2026 for additional help with labour costs and measures to address excessive rent increases. ## Not Every Closure Means the Same Thing There is an important distinction in Fei Zhu's case. Seah has specifically described the Singapore F&B environment as extremely difficult and tiring, but she has **not publicly attributed the closure to one single factor such as rent or manpower** in the available announcement. That matters because Singapore's F&B market remains highly competitive while new concepts continue to open. Business Times reported in June that new F&B registrations were still exceeding closures in the first five months of 2026, even as established operators were being forced to rethink concepts and locations. Fei Zhu therefore becomes another example of the difficult balancing act facing independent food businesses: **building a recognisable brand is one challenge; making that brand financially sustainable year after year is another.** ## A Chapter Ends — But Fei Zhu Isn't Completely Gone For customers, Sept. 13 will mark the end of Fei Zhu Lok Lok's regular dine-in presence at its Ang Mo Kio and Toa Payoh outlets. For Seah, however, the story appears less like a complete goodbye and more like a change of direction. The brand will remain available for events and pop-ups, while Seah has signalled that she is ready to close one chapter after years of building Fei Zhu from a small $1-skewer concept into a multi-outlet business. And perhaps the biggest takeaway is not simply that another popular eatery is closing. It is that **even a food brand with a strong social-media following and a loyal customer base can face enormous pressure in Singapore's F&B market.** ### Accuracy Note Fei Zhu Lok Lok's announced **last day of regular operations is Sept. 13, 2026**. Its remaining outlets are in Ang Mo Kio and Toa Payoh, according to AsiaOne's Sept. 2 report. The business says it will continue with private events, corporate functions, house parties and pop-ups. The broader industry figures show substantial F&B churn, but they **do not establish that Fei Zhu's closure was caused by any particular industry-wide factor**. Seah's own explanation describes the F&B environment as difficult and tiring; specific financial details behind Fei Zhu's closure have not been publicly disclosed in the available reports. WWC ONE MEDIA J.M.D