> ## Content Index > Fetch the complete content index at: https://www.wwconemedia.com/llms.txt > Use this file to discover other available public pages before exploring further. # Starbucks Singapore Turns 30 With Jay Chou, Snoopy and Pumpkin Spice — But Collectors Need to Remember Two Different Dates - URL: https://www.wwconemedia.com/starbucks-singapore-turns-30-with-jay-chou-snoopy-and-pumpkin-spice-but-collectors-need-to-remember-two-different-dates/ - Published: 2026-09-08T08:12:06.000Z - Updated: 2026-09-08T08:12:06.000Z - Author: WWC NEWSDESK - Tags: ASIA, BUSINESS, SINGAPORE **SINGAPORE —** Starbucks Singapore is kicking off its 30th-anniversary celebrations with a nostalgia-heavy September lineup featuring Mandopop superstar **Jay Chou**, **Snoopy and the Peanuts gang**, and the return of its seasonal **Pumpkin Spice** drinks. But collectors will need to watch the calendar: the biggest releases are not arriving at the same time. The **Jay Chou + Starbucks collection launches Wednesday, Sept. 9**, followed six days later by a **10-piece Peanuts + Starbucks collection on Sept. 15**, according to CNA Lifestyle. The launches form part of Starbucks Singapore's broader **“30 Years of Shared Moments”** anniversary campaign, celebrating three decades of the coffee chain's presence in the city-state. Separate local coverage says the campaign is built around memories ranging from study sessions and first dates to celebrations and everyday coffee breaks. ## Jay Chou Comes First — With Colour-Shifting Collectibles For Mandopop fans, Sept. 9 is the first date to remember. Starbucks Singapore's three-piece Jay Chou collection includes **two colour-changing stainless-steel tumblers, in black and white, and a stainless-steel cold cup**. The drinkware incorporates lyrics and design motifs connected to the Taiwanese singer-songwriter's music, with accessories such as keychains and pouches worked into the collection. The Singapore launch is actually part of a wider Starbucks collaboration with Chou rather than a one-off local tie-up. Starbucks announced its **“Fantasy” Summer Experience** with the Mandopop star earlier in 2026\. The programme began in Taiwan and was scheduled to expand into Hong Kong, Macau, Malaysia and Singapore at different times. Starbucks described the collaboration as an attempt to link the nostalgia of replaying a favourite song with the familiarity of returning to a favourite coffee. Selected locations in participating markets were also slated to feature playlists of Chou's music. In Singapore, the merchandise will be sold at **selected Starbucks stores from Sept. 9**, through the Starbucks Online Store beginning at **10am**, and on LazMall from **12pm**, while stocks last. ## Then Snoopy Takes Over Starbucks on Sept. 15 The second major drop comes on **Sept. 15**, when Starbucks Singapore launches a 10-item Peanuts collection built around one of the franchise's best-known television specials: **It's the Great Pumpkin, Charlie Brown**. The animated special first aired in **1966**, making 2026 its 60th anniversary. Starbucks' official global announcement confirms that the collection is being released internationally and is inspired by the Great Pumpkin special, with participating Starbucks markets around the world launching the merchandise from Sept. 15. Singapore customers can expect **cold cups, tumblers, a ceramic mug, a Snoopy plush, bag charm, mini tote and enamel pins**. Perhaps the collection's most eye-catching item is a **Snoopy glass cold cup** featuring Woodstock as a straw topper. Snoopy appears dressed for autumn with a pumpkin-coloured hat and green scarf. A special die-cut Starbucks card depicting Snoopy serving a beverage from a pumpkin is also part of the Singapore rollout. Starbucks says purchases in Singapore will be restricted to **two pieces of each item per customer**, while stocks last. The collection will be available at Starbucks stores and through LazMall from noon on Sept. 15. The launch follows another Starbucks-Peanuts collaboration in 2025, when the two brands rolled out Peanuts-inspired products across a large portion of Starbucks' global markets, including the Starbucks-exclusive “Joe Kind Snoopy” character concept. ## Pumpkin Spice Is Returning Too — With More Than Just the Classic Latte The merchandise isn't the only reason Starbucks fans may be watching Sept. 9. The **Pumpkin Spice Latte** returns to Singapore on the same day as the Jay Chou collection. Alongside the classic hot drink, Starbucks Singapore's 2026 seasonal lineup includes the: - **Pumpkin Spice Oatmilk Iced Shaken Latte** - **Pumpkin Spice Coffee Frappuccino** - **Pumpkin Spice Cold Brew** - **Nitro Pumpkin Spice Cold Brew** The expanded selection gives the traditionally autumn-focused flavour a decidedly tropical Singapore treatment, with several chilled versions joining the original latte. ## Why Starbucks Is Calling This Its 30th Anniversary There is an important historical detail behind the anniversary campaign. Starbucks' **first Singapore store opened at Liat Towers on Orchard Road on Dec. 14, 1996**, according to Starbucks Singapore's official corporate history. Singapore became one of Starbucks' earliest international markets and was the **second country outside North America to receive the brand**, following its expansion into Japan. That means the September campaign begins several months before the precise 30-year anniversary of the first store's opening in December. Starbucks Singapore is also inviting customers to contribute personal memories as part of its anniversary campaign. Local lifestyle publication Alvinology reports that selected submissions will be featured during the celebrations, with winners receiving **30 complimentary handcrafted beverages and an anniversary gift**, while participants are also promised a mystery thank-you treat. The result is a 30th-anniversary strategy built around more than coffee: Starbucks is combining celebrity fandom, character collectibles, nostalgia and seasonal drinks in a tightly packed series of September releases. For fans trying to decide which launch deserves the earliest alarm, however, the schedule is simple: **Jay Chou and Pumpkin Spice arrive Sept. 9\. Snoopy and the Peanuts gang follow Sept. 15.** WWC ONE MEDIA M.J.E